How Are Diet Sodas Marketed To Men?

And, of course, drinking “no cal” sodas. None of this was very manly. Men were expected to exercise, pump iron, maybe drink raw eggs like Rocky Balboa. And they did. But now I’d argue that dieting and calorie counting has gone mainstream.
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Why your diet is doomed to fail

A review of 31 long-term dieting studies showed that most people who diet actually end up heavier. (Reuters)

To sound cooler, they refer to weight loss as “bodyhacking,” kind of like how CrossFit dads call their gyms “boxes” and their kids “never.” For Silicon Valley types, the point of “bodyhacking” isn’t to losing weight or feeling better; it’s outdoing the guy next to you “surviving a punishingly work-centric way of life, and figuring out how to apply the ideals that govern their professional world innovation, optimization, efficiency, quantification http://www.prnewswire.com/news-releases/garcinia-cambogia-extract—crucial-data-released-231403591.html to the human body,” NYMag says. Tech workers are not the only ones with punishingly work-centric ways of life. Maybe Betabeat will get in on this bodyhacking jazz? Surely, it will be much better for our energy levels than gorging on free pizza. So how do these guys do it?
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Wow, Tech Nerds Take Dieting Really Seriously

The authors say that we often believe personal behaviours are the primary reason why people are overweight, “rather than the amount of junk food available or other environmental factors”. And it compares this “unfortunate” self-blame with that of alcoholics and gamblers, asserting that personal responsibility is “part of a larger, more complicated puzzle, and some things are beyond our control”. Avena’s work has shown that the brain’s reward centres light up in response to sugary food in the same way they do to hard drugs, and that giving up sugar can elicit similar withdrawal symptoms, too. Avena and Talbott write that, just as with other addictions, some people’s genes make them more susceptible to the temptations of fattening foods. But applying the term “addiction” to food is contested by some scientists. Marion Hetherington, of the University of Leeds, says: “I don’t believe genetics can explain the issue with dieting success, except that it will be more difficult for some people to lose weight since they are more susceptible to tempting food cues.” Addiction, in her view, is not a helpful word because “it can deflect focus on the cause of overeating from the person to the environment. For example, foods are addictive, so this creates food addicts.” Avena tells me: “Having the genetic tendency to be an overeater or to be obese does mean that some people might have to work harder to resist urges to eat.” Which does she think is the most influential factor in obesity: genetics, personal responsibility or the abundance of sugary and fatty foods?
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We’re either dieting less or lying about our diets more

That’s why Marisa Meltzer can describe calorie counting, in Elle, as the “last feminist taboo”: Not only is it an unglamorous slog, but it telegraphs weakness a appetitive susceptibility, a desire to “fit in.” “Evolved girls simply don’t need to diet,” Meltzer insists. The modern woman, after all, is that highly capable, have-it-all creature to whom career success, confidence, and effortless style and, oh yeah, the yoga body and the eco-conscious, preservative-free garcinia cambogia reviews diet come naturally. She’s too damn smart and balanced to overeat in the first place. If anything, she’s already healthy and getting ever healthier. So juice fasts and Goop cleanses and barre classes? All fine as part of a vague ‘healthy lifestyle’ of ‘clean eating.’ Losing weight for your wedding day? Okay, you get a free pass on that one.
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